Be bold and joyful at the same time.

Founded and curated by Chris Fettes, a former Navy SEAL, Be Free began in a Virginia Beach garage with a simple idea: take what people already love, strip away the artificial shortcuts, and rebuild it into something deeper, richer, and more intentional.

That momentum led to our café, where every flavor is tested, refined, and shaped by real people in real time. It's where ideas are pushed further and standards are set higher.

Now, those same café-tested flavors are making their way into grocery stores.

From garage to café to retail, the approach has stayed the same. Be intentional. Be bold. Don't play it safe.